Thanks for taking your time to listen to my speech. Now, I want to ask a question. Does anyone know how advertisement changes our lives? In order to find the answer of this question, I am going to introduce a student called Zhe Zhao to you. After knowing about him（确定一下同学的性别） and listening to my speech, you will have a new perspective of looking at the role that advertisement plays in our daily life.
更喜欢被称为Forely的Zhe Zhao是一名广告专业的学生。他分享了他对广告如何改变我们生活的看法。 （显示视觉辅助1：包含基本信息和对广告的看法的问卷）他说人们开始关注由于广告而提高生活质量的问题。例如，当人们想要购买饮水机时，他们不仅会考虑价格，而且会着眼于它是否可以提供干净的水而没有潜在的安全隐患。我们想到的可靠的饮水机品牌可能是Midea或Haier，它们通常在我们的日常生活中做广告。 （显示视觉辅助2：显示带有有关Midea和Haier的简短信息和徽标的文件）每天刊登广告的那些可靠品牌改善了我们的生活质量。人们知道的那些可信赖品牌的渠道完全来自广告。
Zhe Zhao who prefers to be called as Forely is a student majors in advertising. He shared what he thought about how advertisement changed our lives. (Show Visual aid 1: the questionnaire that includes the basic information and his opinions about advertisement) He said people started to pay attention to improve life quality because of advertisements. For instance, when people want to purchase a water dispenser, they would not only consider about the price, but also focus on whether it can provide clean water without potential safety hazards. The reliable brands of water dispenser that comes out of our mind may be Midea or Haier, which are usually being advertised in our daily life. (Show Visual aid 2: show papers with brief information and logos about Midea and Haier) Those reliable brands that are being advertised everyday improved our life quality. The channels that people can know about those trusty brands are exactly from advertisements.
Zhe Zhao mentioned that they should improve the ability of identifying a product when enjoying the benefits from advertisements as well. In this age of excess material, the advertisement competiveness is getting larger. Therefore, the amount of advertisements is increasing and the style is getting more various. (Show visual aid 3: pictures with all kinds of advertisements that can be found on newspaper or websites). Product manufacturer pursues a more competitive advertising effect but neglects the quality of their products. Facing a mighty army of the advertisements, the ability of indentifying a product from consumers is decreasing. Consumers are in a position where accept information passively because of long-term reliance on advertisements. Even though people’s consumption consciousness has improved in a way, people still need to enhance their abilities of identifying product qualities.
To sum up, Zhe Zhao who majors in advertising gives his two different sides of opinions about how advertisement changes our lives. One is the benefits that people can gain from advertisements, which is there are some reliable choices that are offered to consumers. Another one is what people should remain vigilant, which is to have a correct judgement about one product. What he shared with us is objective and worth being referred to in our daily lives. In the end, I would like to thank you again for taking time to listen to my speech. Thank you.